Yorkshire bus operator Transdev has raised thousands of pounds to support relief efforts in war-torn Ukraine by donating money for every ticket sold on all its buses in a day across the region.
On Sunday 20 March, Transdev pledged to donate 10p to the DEC’s humanitarian appeal for each ticket sold on board hundreds of its buses from Preston in the west to Scarborough in the east.
And now, the bus operator is thanking its customers for their support as it confirms the fundraising day has raised £3,374.69 for the DEC appeal.
Transdev CEO Alex Hornby said: “Like everyone, we have all been saddened by the appalling events in Ukraine and the dreadful impact this has had on people who have had to flee the country.
“All of us at Transdev at our locations right across Yorkshire and the North West felt compelled to show our support and we hope the donation from our fares will go some way in giving the right kind of help to those who need it.
“We are proud to employ a number of Ukrainian families as part of our own team here in the North and give our full support to international Transdev colleagues aiding the humanitarian effort elsewhere in Europe.”
As well as the 10p donation from Transdev for every ticket it sold on the day, the bus firm also collected generous donations on its buses from its customers.
Each of its buses now wears a Ukrainian flag shaped in a heart, as a visible and public show of support and to help raise awareness of the need to keep on supporting those helping people on the ground in Ukraine.
The bus operator is also providing free travel for Ukrainian refugees heading for destinations it serves, simply by showing a Ukrainian passport and an airline boarding pass valid within the last 48 hours.