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Radio advertising
Return on investment (ROI)
According to UK econometric analysis radio produces £7.70 revenue ROI for every pound spent – second only to TV overall.
Boosting awareness and consideration
Listeners demonstrate significantly higher ad awareness/brand consideration of radio advertised brands.
Brand relevance and trust
Radio advertised brands feel more relevant and are more trusted by radio listeners.
Radio and response
Radio drives response, especially online. See also Using Commercial Radio to drive response.
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Web advertising
Videos are shared 1,200% more than text and links combined
Trends over recent years have shown that well-crafted, compelling video content is among the most powerful online advertising tools. People remember videos for longer and share them more frequently than they do other media.
Online advertising works
68% of marketers stated that paid advertising is “very important” or “extremely important” to their overall marketing strategy. HubSpot, 2020
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