A team of York tourism champions took to the River Thames this week as the city returned to the World Travel Market.
Representatives from Make It York, Jorvik Viking Centre, City Cruises, York Minster, LNER and Castle Howard joined York Central MP Rachael Maskell at the event in London.
A Make It York spokesperson said: “World Travel Market London is the market leading international travel event, unlocking business opportunities for inbound and outbound tourism professionals.”
A delegation including Visit York, Visit Leeds, James Herriot Country and North Yorkshire Council are joining forces on the UK Inbound stand from 6-8 November at ExCel London.
The event allows tourism businesses from around the globe to showcase their brand, alongside the biggest names in accommodation and hospitality, visitor destinations and attractions.
During the river trip, Ripon’s hornblower “called the watch” over the Thames last night for the first time in its 1,000-year history.
Allison Clark, who became the city’s first female hornblower in 2017, represented the north’s smallest city on the trip.
Make It York managing director Sarah Loftus said: “World Travel Market is the ultimate destination for travel and tourism, and a brilliant opportunity for us to reconnect with key tour operators.
“We will be representing all our Visit York members and showcasing the exceptional offerings we have in York.”