Family-owned opticians Rae & Rae has been shortlisted in two categories in the prestigious national Optician Awards, an annual ceremony organised by respected industry publication Optician Magazine to recognise and reward excellence in optics.
The team, fronted by mother-daughter duo Tracey and Georgia Rae alongside Lesley Collins, are proud Fashion Practice of the Year finalists, while Lesley has achieved personal recognition in the Dispensing Optician of the Year category.
The feat, which comes with the practice only having opened its doors last December, is even more impressive given Optician reported “a record number of entries” this year.
In the Fashion Practice of the Year category the judges were looking for a practice that sources unique eyewear and displays trend leadership, something which Optometrist Georgia is extremely passionate about.
“We’re a small store so can’t stock loads of brands,” says Georgia. “Each of our ranges must earn a place in our store. Alongside a couple of big names, we strive to stock smaller, independent brands, championing British eyewear and brands with strong eco-credentials.”
On the last point, Georgia explains that Rae & Rae have worked hard to secure exclusivity with several leading sustainable brands, carving out a niche in the area as a stockist of environmentally friendly eyewear.
“Three of our newest brands – FEB31st, ECO and Hemp – offer our eco-conscious patients a fantastic range of sustainable material options: bio-based acetate, ocean-plastic, recycled metal, wood and hemp. We love that our patients can express their style whilst also being part of positive change for the planet,” continues Georgia.
Commenting on Lesley’s personal achievement, Georgia said: “It’s more than just a job, it’s something she loves. Lesley makes choosing new glasses fun and enjoyable. It’s a privilege to watch her work, and to see the smiles on the faces of our patients at the end.”
Championing brands that are fashion-forward, exclusive, eco-conscious, ethical, and independent, Rae & Rae are creating a boutique with an enviable frame collection, and are fast establishing themselves as York’s leading eyewear destination.