Holiday firm Super Break, which has operated out of York since 1990, has ceased trading.
Parent company the Malvern Group, which incorporates Superbreak Mini Holidays Limited as well as Manchester-based Late Rooms Limited, is insolvent.
It issued a statement today (1 August), which said:
We regret to advise that Superbreak Mini-Holidays Limited (trading as Super Break) has filed a Notice of Intention to Appoint an Administrator on 1st August 2019 and have ceased trading with immediate effect.
It is the company’s intention to appoint an administrator to deal with the affairs of the business in due course.
We are not accepting any further bookings.
Super Break has offices on Eboracum Way, where it employs around 160 people, and specialised in city breaks in the UK and abroad. It has been trading for more than 35 years.
With the Late Rooms offshoot in Manchester the total number of jobs at risk is put at around 250.
Thousands of holidaymakers affected
Travel association ABTA said Super Break had approximately 20,000 bookings, involving around 53,000 people.
The majority of customers are yet to travel, and in most cases they should be able to obtain a refund, either through ABTA or another financial protection scheme, depending on the type of booking.
According to the company, approximately 400 Super Break customers (167 bookings) are currently on holiday overseas or in the UK.
They should be able to continue with their holiday as normal, and refer to ABTA advice depending on the type of booking they have made.
If you have booked a Super Break holiday, find out what to do here.
Only hours before the announcement Super Break’s Twitter account was posting about the cosiest hotels in Yorkshire for Yorkshire Day.
No bank support
Last month Malvern appointed auditors KPMG to try so sell the business after after Cox & Kings India, which owned a 49% stake in Malvern, defaulted on loan repayments.
The firm said:
The management team recently appointed advisors from KPMG to undertake an accelerated sales process to ensure further investment, and have engaged with our principal bankers to secure interim funding.
Unfortunately, given the short timeframe enabled by our cash position and despite interest from potential purchasers, we have been unable to secure bank support or a sale of the business.