A York-based business specialising in health products has launched its flagship store in the city centre.
The Heroes Journey has opened on the first floor of department store Browns on Davygate.
It is the parent company for brands such as The Lions Kingdom, The Wizards Magic, and The Temples of our Gods and offers food products, including high protein lean and dried meats.
A variety of food and drink products will be available to buy, including ostrich steaks, A5 Japanese wagyu steaks, Iberian pork, biltong, jerky, chocolate, crisps, popcorn, pet treats and a selection of healthy drinks.
The company was created by former England international rugby players and brothers Charlie and James Simpson-Daniel – who wanted to open a shop in York that had healthier alternatives.
Managing director Charlie Simpson-Daniel said: “We are incredibly excited to be launching The Heroes Journey Shop in the heart of a city we love so much.
“Everything we create to date has had to pass through the shelves of a major retailer to reach our consumer.
“While we are blessed to work with all the major retailers, some of the most innovative products we create take time to reach these shelves because major retailers need mass market products to have the confidence to launch them.
“The Heroes Journey Shop will have no such barriers and so some of our latest NPD will first prove itself in our shop, such as the Bison Burgers we are currently perfecting!”
Find out more about The Heroes Journey and browse their products online at their website here.