When York dad Dean McQuade bought this portion of nachos with cheese at Vue Cinema, it left him with a bad taste in his mouth.
But instead of swallowing down his anger at the £5.50 price, he decided to take on the multiplex chain.
And his blast at the “madness” of the cost of taking his family to the cinema at Clifton Moor has gone viral – and even appeared on a national newspaper website.
In his Facebook post to Vue Cinemas, Dean wrote:
But come on Vue, £5.50 for these, £5.50!!! There must be more than £5 profit in that!
Put that with the ticket prices a drink & some sweets for them you’re looking at £70. That means a man of 25 on national minimum wage has to graft 10 hrs to take 2 kids to the cinema for 1.5hrs on his day off. Madness.
Since he posted his complaint on Saturday afternoon (April 2) it has received more than 7,000 times and attracted more than 400 comments.
It even led to the story appearing in the Mail Online.
Cinemas charge premium prices
Dean is married with three children aged six, five and six months. He told YorkMix said that he takes his family to the cinema to see most of the new children’s films. This time it was Kung Fu Panda 3.
He runs his own business, Crystal Clean Windows.
“I’ve recently taken on a member of staff he earns more than minimum wage but not a great deal more,” Dean said.
“He also has kids so was thinking how long he’d have to work to do what we did that’s why I posted.”
His post drew a response from Vue Cinemas, who wrote:
The spokeswoman added: “Please note that you are able to bring your own food and drink into the cinema rather than purchasing from our confectionary stands. This is with the exception of hot food or alcohol.”
Dean wasn’t massively impressed. He said: “Vue’s response is probably a template that’s already set up for things like this.
“In their response they say people can bring there own food so if that helps others that’s good.”
‘Costs an absolute fortune’
Dean’s post attracted a lot of support from other cinemagoers who felt they were being ripped off…
– Jake Bullet
I spent a brief time living in South Korea… We visited the cinema on a regular basis. Never cost more than £20 our money for a family of 4 with hotdogs, popcorn, drinks etc
– Nikki Ellis Brown
– Dean Sally Croft
– Karley Walker-Turner
– Alison Taylor
– Nicola Burnett
Whole place is a bit grubby and really needs a revamp. Can see this closing when the one up at Monks Cross opens.
– Mal Bulmer