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York attraction unveils ‘eerie encounter’ that’s the first of its kind

Thu 19 Jun

York Dungeon launch new AI Mirror experience. Photograph: York Dungeon

Thu 19 Jun 2025  @ 4:16pm
Rachel Rogers
News, Things to do

York Dungeon are blending history and technology – in a brand new immersive experience.

Described as providing an “eerie and interactive encounter”, it’s a magic mirror – powered by AI.

Visitors can confront their ghostly doppelgangers at the start of their descent into York Dungeon.

People will meet a mischievous Jester who tells the terrifying tale of the Ninth Roman Legion, which mysteriously vanished from historical records after being stationed in York -–then called Eboracum – in AD 108.

But as the story ends, the Jester vanishes too. And while visitors stare into the swirling mists within the mirror their reflection transforms into something else entirely…

Called Eboracum Veil, it’s the first attraction of its kind for parent company Merlin Entertainments.

Marrying groundbreaking AI techniques with historical fact and interactive, educational fun, Eboracum Veil provides a chilling twist on the traditional ‘magic mirror’.

Mark Mattinson, general manager at the York Dungeon said: “We are beyond delighted with our new, interactive portal into York’s Roman past.

“With York being the only UNESCO Creative City of Media Arts in the UK, I am especially proud that we have been able to install this new element to a Dungeon experience here, working closely with local videographers on elements of the project.

“By carefully blending innovative new technologies with the talents of our incredible cast of actors we have found a brilliantly innovative way for guests to see themselves as characters from the Dungeon and experience an even greater immersion into the attraction.

“We’re looking forward to continuing to find new ways to bring York’s dark and grizzly history to life.”

The idea was spearheaded by senior global brand manager Holly Hulme and head of creative technology Andrew Dobson.

“We wanted to create something that pushed the boundaries of immersive storytelling, while staying true to our roots in theatrical performance,” said Holly.

“The AI Veil is a unique fusion of technology and live performance, enhancing our experience, not replacing any of the incredible talent that brings the Dungeon to life.”

The Eboracum Veil is the result of a close collaboration between The Dungeon creative team and local media arts specialists Hewitt & Walker.

Do you dare to go beyond the veil?

Find out more and book your tickets to York Dungeon here.


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