What’s small, hairy and all over York?
The answer: Yorkie, our newest global ambassador.
An inquisitive Yorkshire terrier, Yorkie is the anchor of the “world’s first travelogue to be hosted by a dog” – and episode one went live today (Friday), aka National Dog Day.
It is the first of a three-part video series where Yorkie will be pushing his wet nose into many of North Yorkshire’s nicest nooks and corners.
The Tyke-loving tyke is already a hit. A teaser trailer went live earlier this month, watched by more than 4,000 people and shared by the press both nationally and in America and China.
In his first adventure, our hound hits some of the city’s many attractions, including the Minster, National Railway Museum, York’s Chocolate Story, Jorvik On Tour and Shambles.
Naturally enough, he stops off for a drink in the Yorkshire Terrier on Stonegate too.
The campaign by London-based firm Cow PR was commissioned by Visit York and funded by them in partnership with City of York Council, North Yorkshire County Council and Virgin Trains.
Two more videos will be released in September, focusing on the attractions of North Yorkshire.
Head of tourism at Make It York Kate McMullen said: “We hope our visitors and York fans will enjoy seeing York through the eyes of ‘Yorkie’, our adorable Yorkshire Terrier.”
Yorkie’s real name is Sunny and he’s from Coventry.