Van Gogh’s paintings brought to life at cutting edge exhibition premiering in York

York St Mary’s will reopen next month – showcasing some of the world’s greatest artworks as you’ve never seen them before.

Van Gogh: The Immersive Experience brings the Dutch master’s paintings to life. Huge animated projections allow you to step inside the art.

It opens at the Coppergate venue on 5 July following successful runs in Brussels and Naples.

More than 200 of his works are featured. The digital recreations are set to a powerful soundtrack, to create a world where the visitor sees through the eyes of Vincent Van Gogh for a 35 minute, immersive 360-degree experience.

York was chosen as the first venue in the UK as a destination which embraces both its heritage and digital prowess, recognised as a UNESCO City of Media Arts.

Colourful and engaging

Art can be inaccessible, says the man behind the project, Mario Iacampo, creative director of Exhibition Hub.

• This immersive experience changes that completely, with some of the most famous pieces of art in the world not only shown on a larger than life scale, but actually bringing the images to life with movement that isn’t confined to the edges of a picture frame.

  Whether you are five years old or 85, this gives you a remarkable, colourful and engaging insight into Van Gogh’s life and artistic perspective using cutting-edge technology and world-class digital animation.
  

He said Van Gogh: The Immersive Experience “sits perfectly alongside the traditional museums and attractions to appeal to a very wide range of people – not only tourists, but also local residents, school groups, university students and art clubs”, adding:

“Whether you are a lover of classical art or an aficionado of contemporary presentation, this experience will leave no visitor unmoved by the story – sometimes joyous, sometimes tragic – of this remarkable Dutch artist.”