A marketing campaign to bring visitors from across the country to York is set to be launched.
Make It York and City of York Council are planning to promote the city on TV adverts, in magazines and in newspapers.
Social media influencers will also be invited to visit York as part of the strategy.
The tourism recovery plans, which are yet to be signed off by the council, would put £64,000 towards promoting the city as a summer staycation destination.
According to a report, £50,000 of that could be spent on adverts with Channel 4 focused on viewers in the north and the midlands.
The aim of the proposals is to boost hotel stays, visitor attractions and the number of people visiting and spending money in the city centre. These will all be monitored so the council can judge the success of the campaign.
Make It York is also planning a programme of events and initiatives.
It includes a summer events guide leaflet as well as continuing the Love York campaign and the Love Walking project launched earlier this year.
Council leaders are expecting the city to be popular with visitors this summer and have predicted a “Covid-bounce”.
They are working with a behavioural insights team to encourage people to stay safe during their visit.