Tourism champion takes to the road in charity cycle challenge

She is the face of York tourism, but now she is cycling 150 miles away from the city.

The marathon ride by Kay Hyde is all for a good cause – Marie Curie Cancer Care.

Although not a dedicated cyclist – York business Cycle Heaven helped out by loaning her a bike – Kay decided to join 60 others on the Marie Curie Coast to Coast ride after a personal encounter.

In her role as head of communications at Make It York, Kay was working on publicity for mountain biking in Dalby forest where she met Yorkshire-born sisters Ruth and Vicky Griffin.

Vicky’s husband died seven years ago of cancer and set up the annual cycle challenge after seeing the support offered by Marie Curie.

Kay said:

Musical accompaniment

During the epic ride, singer Alistair Griffin, Vicky and Ruth’s brother, will be performing his track The Road, written for and inspired by the Tour de France in Yorkshire.

Every £20 raised will provide one hour of Marie Curie nursing care and if the Coast to Coast team reach their target of raising £30,000 that would be 1,500 nursing hours provided locally in York and Yorkshire.