He may be a Troublemaker, but Olly Murs is also a ticket seller.
The singer is the headline act at York’s first Summer Music Saturday, which sees an afternoon of racing culminate in a pop concert.
It is clearly a potent combination, as all the tickets for the stand side of the racecourse at York’s brand new raceday have been snapped up.
That means a guaranteed crowd of at least 30,000.
So there will be no admissions to the stand side sold on the day.
But racegoers and music lovers can still get into the course enclosure from 11.15am. This area, popular for picnickers and families, is on the other side of the racetrack to the stage.
It will offer an angled view of Olly and his band, and the the sound system will reach this area.
Admission to the course enclosure costs £10 for adults and £8 for over 65s. Accompanied under 18s go free.
The racecourse authorities say that the capacity of the enclosure has not been reached on previous music events – “however the advice, as always, is to arrive early”.
All new for York
This is a brand new raceday, being run at York on the first Saturday of July for the first time.
It features a £150,000 seven-race card.
Another likely first on the afternoon will come courtesy of the winning rider in the “Jump Jockeys Nunthorpe”. This a handicap contest over the flying five furlongs, only open to riders who hold a National Hunt License.
Will champion jockey, Richard Johnson, record his first Knavesmire winner?
The relaxed atmosphere of the new fixture is will include live musical entertainment provided by the Paradise Steel Band on the Edwardian Weighing Room Lawn and the Players under the Knavesmire Stand.
And the crowd will have the chance to get close to a racehorse.
Yorkshire based equine charity New Beginnings are bringing Harry, a thoroughbred who raced here in 1994 using his professional name of Golden Hello, as well as his friend Meg the pony.