Prince Harry fever has bypassed York, judging by the scenes at one city bookshop this morning.
York Waterstones announced yesterday that it would open early for the launch of Spare today.
You may have missed it, but this is the Duke of Sussex’s tell-all memoir.
The prince has been promoting it hard in UK and US interviews, and so Waterstones anticipated big demand as it was finally released this morning.
YorkMix went along at 8.35am. But the shop wasn’t open, and there were no customers waiting for the doors to open.
We stayed until 8.50am, but failed to see a single shopper waiting at the door, wanting to buy Spare or any other book.
Promotional posters dubbed the autobiography, which was being sold at half-price – £14 – “the memoir everybody is talking about”.
But no one was talking about it at York Waterstones – including the staff.
A worker at Waterstones said they were forbidden to talk to the media and we had to email a national PR address to get any comment.
Elsewhere in the UK, there were small queues at some outlets which opened at midnight to sell the book.
A handful of people waited outside WH Smith in Victoria station, central London, to be one of the first to buy a copy of the memoir.
But there were as many journalists as customers in the queue.