Superdry have partnered with Oxfam to offer a ‘Give Back’ box at its York store.
Customers can take the second hand clothes they no longer love and leave them in the in-store box.
The launch of the scheme coincides with Oxfam’s ‘Second Hand September’. The scheme will be initially piloted in York’s Davygate store and 21 other branches in the UK.
Once clothes have been donated, the customer can scan the QR code available on the box, where they will be given the chance to enter a prize draw to win a £100 Superdry voucher.
For every donation received, Superdry will top up by giving £1 to Oxfam.
#SecondHandSeptember is Oxfam’s campaign to raise awareness about the harmful effects that the overconsumption of fashion has on the planet.
Oxfam is asking consumers to support this by donating their pre-loved items and buying second-hand clothes.
York’s Oxfam shop will collect all clothes donated at Superdry to be resold, reused, or recycled, in order to support the complete life-cycle of the item and its revival for resale.
A Superdry spokesperson said: “This partnership will not only help us to reduce our waste but also provides an effective way to engage with a new generation of conscious consumers and encourage them to shop more sustainably.
“By twinning with our local Oxfam shops, we will minimise the distance the clothes travel to reach their new home, as well as supporting the communities they operate in.”