Two men distracted a shop assistant and walked off with leather jackets worth more than £2,000.
The men entered the Robert Smart Menswear store on Low Petergate, York, at 2pm on Saturday (July 1).
A police spokeswoman said:
Police would like to talk to the two men captured on CCTV in the store about the theft, as they may have important information that could assist the investigation.
If you recognise them, please call North Yorkshire Police.