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Supermarket chain rebrands first 11 convenience stores, including one in York

Thu 12 Oct

The rebranded petrol station and convenience store. Photographs: Ian Peckitt

Thu 12 Oct 2023  @ 6:46am
YorkMix
Business, News

Asda has launched its programme to convert 116 convenience stores and attached petrol station forecourts its Asda Express convenience brand, and one of the first is at Nether Poppleton, York.

The former Co-op store is on Great North Way, adjacent to the business park and A1237 ring road.

Asda acquired 132 sites from the Co-op last year in a £438m deal as part of its long-term strategy to become the UK’s second largest supermarket, by moving into the fast-growing convenience £40bn convenience market.

The acquisition received regulatory approval from the Competition & Markets Authority in June after Asda agreed to divest 13 sites to satisfy competition requirements.

The converted Asda Express sites will stock up to 3,000 branded and own-label products to suit a broad range of customer needs including ‘top up’ shops for essential items such as milk and bread.


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