Firefighters closed off a section of a York city centre street after it filled with smoke.
Six fire engines were sent to fashion store New Look at 3.11pm after a member of staff reported a fire alarm activating due to smoke in the building.
The shop, and neighbouring properties, were sealed off by tape as firefighters searched the premises looking for the seat of a potential fire.
A firefighter told YorkMix that they were responding to reports of smoke inside the building.
After an investigation they discovered that an electrical circuit had burned out, creating the smoke in the store.
New Look was evacuated, and no one reported hurt.
Fire crews from York, Huntington, Acomb and Tadcaster, and the aerial ladder from Harrogate, were sent to the incident.
Firefighters used ladders and the thermal imaging camera to investigate.
The manager of New Look said she wasn’t able to comment. Her staff were sitting on the pavement outside the shop until they received the all-clear.
Visitors and shoppers gathered nearby to watch the crews at work.