Ambassador Theatre Group, owner of Grand Opera House York, are rebranding as ATG Entertainment.
The live entertainment organisation have announced the transformation today, which features a new logo and design – as well as brand proposition ‘passion behind performance’.
It aims to reflect the company’s evolution from theatre operator to encompass its increasing variety of live events, such as comedy and music.
“Now is the right time to change our name to ATG Entertainment, modernise our look and strengthen our brand proposition,” said Ted Stimpson, CEO of ATG Entertainment.
“Over the past few years, we have grown quickly and, with 64 venues and over 11,500 people across Europe and North America, we are pleased to unify the Group with a brand that reflects the breadth of our business today.
“We are all deeply committed to supporting our Producers as they put on incredible productions that excite, move and touch our audiences and I believe this is perfectly captured with our new brand proposition, ‘Passion Behind Performance’.”
There are so many exciting upcoming shows come to Grand Opera House York – including 2:22 A Ghost Story, Sister Act, and Milton Jones. See the full programme of upcoming events at the Grand Opera House website.