• Skip to primary navigation
  • Skip to main content
  • Skip to footer

News and entertainment worth sharing – York and North Yorkshire

  • News
  • Things to do
  • Radio
  • More
    • Food & drink
    • Business
  • About
    • Comments
    • Advertise
    • Contact us
  • Radio
  • WIN
  • Tonne of tins
  • Vouchers
  • Listen live »
Jorvik Viking Festival

New tourism campaign to woo romantic Brits

Mon 21 Jan, 2013 @ 10.27 am News Press Release



Issued by Visit York

Romantic Brits are to be wooed by tourism organisation Visit York to book a stay in York as part of a new multi-channel marketing campaign in partnership with the national tourism body VisitEngland.

The new campaign will position York as one of England’s most romantic heritage cities.

York, the birthplace of romantic poet WH Auden, is being showcased in a series of high profile national print, online and broadcast media outlets as part of the campaign throughout January. This new marketing activity is set to encourage romantics from London to Edinburgh, Birmingham to Plymouth to book their next break in York.

Press advertising for York will feature in The Guardian, including a full cover wrap of the weekend Travel section and digitial advertising on www.guardian.co.uk, as well as further digital advertising on the Mail Online.

York’s romantic offerings have also been broadcast across the UK through network radio station Classic FM, each afternoon on the Jamie Crick Show.

York’s romantic appeal will also be promoted through a substantial programme of digital and social media activity, including Facebook competitions, video content and dedicated Romantic York pages on visitengland.com.

Michelle Brown, Marketing Manager at Visit York, said: “We’re thrilled to be working in partnership with VisitEngland to highlight York as one of the top locations to book a romantic break.

“York is a city full of romance, with beautiful locations and architecture as well as an award-winning gastro scene and a wide range of independent retailers – the perfect choice for all romantics.”

James Berresford, VisitEngland’s Chief Executive, said: “This exciting campaign is the first of several launching this year with the aim of growing tourism in England. Starting in time for the run up to Valentine’s Day and Easter, the campaign promotes some of England’s most beautiful historic destinations.

“This is a great example of the industry working in partnership to stimulate tourism and grow jobs throughout the country.”

This new marketing initiative is being delivered using the first installment of funding from the government’s Regional Growth Fund (RGF), as part of the Growing Tourism Locally investment project, led by the national tourist board VisitEngland and supported by East Coast Trains.

Visit York was recently awarded £666,666 to produce campaigns over the next three years to encourage more Britons to holiday in the city.

York is one of seven UK destinations taking part and will feature alongside Bath, Chester, London, Oxford, Salisbury and Stratford-upon-Avon.


This content has not been created by YorkMix but by one of our trusted news sources. YorkMix is not responsible for the accuracy of the text.

Mon 21 Jan, 2013

Footer

YorkMix
News 01904 848 766
Email YorkMix news »
5-6 King's Court, Shambles, York  YO1 7LD
YorkMix Radio
General enquiries 01904 375 029
Studio/competitions 01904 375 030
Email YorkMix Radio »
Selby Superbowl, Bawtry Road, Selby  YO8 8NA
YorkMix is a trading name of YorkMix Media Ltd
Registered in England
Company number: 07814727
VAT number: 154 0364 34
© York Sound Ltd

Copyright © 2023 YorkMix Media Ltd

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT