A new shop is set to open in York with a month to go before Christmas.
As we reported in the summer, Danish homewares specialist Søstrene Grene is moving in to Ousegate House on Nessgate.
Now a date has been set for the opening – and details released about a big giveaway on its first day of trading.
Opening on Friday 24 November at 10am, the first 100 customers will receive a voucher for a free large, tufted rug and an exclusive canvas goodie bag, filled with a selection of Søstrene Grene products.
Shoppers will also be treated to light refreshments and a live performance by string musicians.
Situated at the redeveloped Nessgate building, once home to to the Royal Bank of Scotland, Søstrene Grene customers “can expect contemporary Nordic designs in an assortment of homewares, furniture, kitchen products, Christmas decorations, gifts, wrapping paper, accessories and ‘mini home’ products for children”, a spokesperson said.
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“As a retail chain, Søstrene Grene aspire to enrich everyday life with aesthetic designs, creativity, joy and ‘hygge’ – a special state of contentment, warmth and belonging – something which is particularly relevant around the holiday season.”
Its festive offerings include hanging paper snowflakes, ceramic miniature houses and advent candles.
Co-owner and CEO of Søstrene Grene, Mikkel Grene, said: “We are very excited to introduce our brand to the beautiful city of York, which will provide the perfect backdrop to our world of Søstrene Grene.
“We cannot wait to invite both new and existing customers inside for a moment of ‘hygge’ this festive season.”
Jonathan Cooper, UK joint venture partner of Søstrene Grene, comments: “York has been on our dream list of destinations for a whilst now, so we are thrilled to finally announce our opening date.
“The response to our UK roll-out so far have been phenomenal, with shoppers loving our unique Danish designs, competitive price points and weekly product releases.
“Our prime location on Nessgate is something we’re especially excited about and we look forward to meeting local residents at our Grand Opening event.”