New shop opens on Coney Street and plans goody bag giveaway

New to Coney Street, the Swarovski store. Photographs: Richard McDougall
20 Jan 2016 @ 7.22 pm
| Business, Shopping

As one door to an Aladdin’s cave of sparkling crystal closes, another one opens…

Days after china and crystal specialist Mulberry Hall announced plans to close its Stonegate shop, the world’s “leading producer of precision-cut crystal” has opened a York store.

Swarovski is now planning an official launch on Saturday (January 23), offering customers refreshments as well as a special goody bag to celebrate the opening – while stocks last.

This Swarovski “partner boutique” is run by Gems York Ltd, a company set up in April with a head office address in Wolverhampton.

The two directors are Shaun Bell and Mike Shotton. They said:

We are so excited to partner with Swarovski – it is a great opportunity to work with a high profile brand whose visibility in the UK continues to grow.

Swarovski’s position as a truly global company made it an easy choice for us to open our first boutique with the brand.

Moreover, the crystal forest architecture concept makes the brand stand out and feel unique.

It's only just opened and already has a sale on
It’s only just opened and already has a sale on

Premium jewellery and accessories brand Swarovski was launched in 1895 by a Bohemian businessman who invented a machine for cutting and polishing crystal jewellery stones.

It already has a store in York Designer Outlet. The Coney Street branch, found in the shop previously occupied by Hotel Chocolat, will stock figurines, jewellery, fashion accessories, sunglasses, watches and more.

The company said:

An important tourist destination, York is an ideal location to showcase the Swarovski brand to new and existing customers.

This latest partner boutique is located in one of York’s major shopping areas – benefitting from high footfall and a captive audience.