The Potions Cauldron Group have acquired Wizard’s Gold – a mystical brand renowned for its range of enchanting, golden spirits presented in glass bottles shaped like a wizard’s head.
It marks another significant expansion for York-based company, and opens a new chapter in the alchemical world of magical beverages with this new alcoholic range.
The new range will feature alongside the core offer of award-winning potions Basilisk Blood, Serpents’ Venom, Unicorn Essence and Witches Brew.
Ben Fry, chief enchantment officer of The Potions Cauldron, expressed his excitement about the acquisition. “We are thrilled to welcome Wizard’s Gold into The Potions Cauldron Group. The product is a perfect fit for our brand, complementing our core offering of magical potions.”
Phil Pinder, director of wizardry, added “Acquiring a magical brand such as Wizard’s Gold is a key part of our growth strategy. While we will continue to stock the original flavour that has captured previous Wizard’s hearts, we are delighted to announce the addition of the signature shimmer to our own range. The expanded line will now include gin, vodka, rum, and whiskey, all presented in the distinctive bottle.”
This infusion aims to elevate the magical beverage experience for customers, and provide a range of new enchanted spirits with a touch of magic.
The Wizard’s Gold range, now under The Potions Cauldron’s magical umbrella, will continue to be available in-store at The Potions Cauldron in York and Edinburgh and The Hole in Wand York and Blackpool, online, and York’s magical Christmas markets.
Head to the Wizard’s Gold website to get the limited time offer of buy one get one free using the ‘BOGOF’ code at checkout or purchase a singular bottle in person priced at £14.99.
Find out more about The Potions Cauldron here.