LoveYork campaign launched – with a virtual market, kids hub and indie music celebration

14 Jan 2021 @ 12.03 pm
| News

A new LoveYork campaign is launched today – to champion the city and all it has to offer.

Make It York is behind the idea which includes several initiatives designed to engage residents, businesses and virtual ‘visitors’ to the city during lockdown and beyond.

The new #LoveYork hub on the Visit York website will also promote the virtual ‘York At Home’ experiences available in the city alongside the takeaway and online delivery options York businesses are promoting.

It includes a LoveYork virtual market promoting the online products, gift vouchers and offers from a wide range of York businesses.

With more than 35 local traders, retailers, hotels and attractions currently on site, the platform offers a diverse selection of products from York’s array of independent businesses.

A KidsLoveYork hub is filled with fun activities, crafts and recipes from organisations across the city.

From learning how to craft a Viking helmet to making prehistoric cheese and creating sock puppets, the hub contains a wide variety of interactive activities for kids of all ages to help keep them entertained during lockdown – and learn more about York!

The new online resource brings together content from some city attractions including the National Railway Museum, Jorvik Group and York Museums Trust.

Celebrating music venues

Alongside this there will also be a celebration of York’s music venues for Independent Venues Week (25-31 January).

The focus will be on digital content both pre-recorded and live and streaming industry insider chats. More details of this year’s programme will be announced shortly.

The LoveYork campaign will also feature a series of social media competitions promoting prizes from local businesses – the first is a meal for two at Zaap.

A virtual #LoveYork awards initiative for businesses is also coming.

MD of Make It York Sean Bullick said: “Our new #LoveYork campaign is all about celebrating the city and the innovative and creative businesses that we have in York – from world class attractions and independent retailers, to music venues and an eclectic hospitality industry.

“We are incredibly proud of what the city has to offer and we are looking forward to sharing our #LoveYork campaign with residents and virtual visitors over the coming weeks.”