How to design and promote attractive concert tickets

14 Aug 2019 @ 12.09 pm
| Business

York is known for its wide selection of arts and music festivals which take place throughout the year. Not only do such events attract visitors from various portions of the United Kingdom, but they can represent excellent ways to promote your own unique talents.

While there are many concerns when preparing for such a festival, perhaps none is more important than being able to connect with your intended audience. If you hope to sell concert tickets quickly and efficiently, there are a handful of expert techniques to keep in mind. The good news is that you do not have to be a graphic design or marketing expert in order to take advantage of the opportunities that await. Let us take a more in-depth look at what to take into account from the beginning.

All About the Visual Presentation

Believe it or not, the design of a concert ticket can actually exert an impact upon your overall sales figures. Let us not forget that we are not selling entrances to a raffle in this respect. A ticket should boast a clear layout which describes all of the most pertinent information such as:

  • The name of the artist or musical group.
  • The date of the concert.
  • The location of the venue and (if applicable) the seating.
  • The cost of the ticket.

This information will serve as an easy reference point for those who might not be entirely familiar with the York area. Furthermore, it could be wise to embed a logo or a graphical image within the background of the ticket. This will help to establish your identity as an artist and it is also a great addition in terms of marketing.

Why Go it Alone?

Selling concert tickets does not have to represent a confusing and time-consuming task. One of the most effective tools available comes in the form of an e-commerce platform. These systems have been designed around the concept of digital promotions, so it is quite easy to develop brochures, tickets and flyers from scratch Furthermore, it may also be possible to adopt new technology such as the use of a QR code. This is an excellent option for those who will be using mobile phones to scan a digital ticket, as payments can be made immediately; helping to further ensure a sale.

We should also point out that e-commerce solutions such as those offered by Shopify can be used for much more than ticket sales alone. Whether referring to online marketing, social media campaigns, product promotions, or website design, these unique systems are perfectly capable of handling challenging requirements. Furthermore, they offer a user-friendly edge that is perfect for novices. This is why many York freelancers and businesses have already adopted these platforms to suit their individual needs.

Selling out a local York concert can be a great way for any artist to break through to the next level and thankfully, the digital age has made this challenge much easier to overcome.