• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

News and entertainment worth sharing – York and North Yorkshire

  • YorkMix
    • York live: Coronavirus
  • Radio
    • How to Listen
    • Win
    • Vouchers
    • Schedule
    • Public file
  • Things to do
  • More
    • Business news
    • Community news
    • Herogram
    • Advertise
    • Contact us
    • Comments
  • ?

Cyclists peddle York attractions via Digi Bike TV screens

28 Jul 2014 @ 11.23 am  YorkMix

DigiCyclists Conor Matchett and Peter Sainsbury take to the streets on the Digi Bike

DigiCyclists Conor Matchett and Peter Sainsbury take to the streets on the Digi Bike
Cyclists Conor Matchett and Peter Sainsbury take to the streets on the Digi Bike
The cyclists of the Tour de France acted as a brilliant advert for York’s charms. And now a new group of riders are following in their promotional tyre tracks.

Tourism body Visit York has launched a Digi Bike, a four-wheeled bicycle with built-in tellies showcasing the city’s best bits.

The Digi Bike boasts two state-of-the-art smart TVs and onboard sound system running video and graphic advertising. It also comes with its own leaflet rack.

Throughout the year, the bike will travel around the city centre stopping at key tourism hotspots such as York Minster, St Helen’s Square, Parliament Street, National Railway Museum, Parliament Street and Union Terrace coach park.

  The Digi Bike will start off at 9am at Union Terrace and run seven days per week till 5pm (Mon-Sat) and 10am to 4pm on Sundays throughout the summer

Three new riders will also distribute leaflets, provide directions and expert local knowledge to visitors and residents alike.

Starting today, Monday, July 28, the Digi Bike will run seven days a week for the summer.

“The Digi Bike is a high visibility way to promote York’s tourism businesses and at the same time offer help and advice for visitors and residents,” said head of Visit York Kate McMullen.

“And by meeting and greeting coach passengers first thing in the morning, we’re adding to the friendly warm welcome York is so famous for.”

In future, the roll-out of city centre wifi may allow the screens to display online content such as maps, website and Twitter feeds to give real-time information.

Meet the Digi Cyclists

Peter and Connor meet the Razali family from Jakarta, Indonesia
Peter and Connor meet the Razali family from Jakarta, Indonesia

Conor Matchett, 19, from Heworth, York is studying Philosophy at University of Edinburgh.

Conor said: “It’s brilliant to be out and about on the streets, chatting to visitors and giving them information about the city I love.”

Peter Sainsbury is 28 and studying for a degree in countryside management at Askham Bryan College.

“I’m a really keen cyclist and I was one of the tourmakers for the Grand Depart,” he said. “When I saw this position advertised I knew it was a perfect way for me to spend the summer.”

Michael Thompson, 19, from Wetherby, is studying for a degree in French and German at York University. He also works for Scoot cycling doing guided tours was another tourmaker.

Michael said: “I hope my language will give me the chance to help our European visitors over the summer.”

  • Advertising and leaflet distribution on the Visit York Digi Bike is available from £30 a day
  • For more, email Sue Frumin on [email protected]
  • Primary Sidebar

    Secondary Sidebar

    Footer

    YorkMix
    News 01904 848 766
    Email YorkMix news »
    5-6 King's Court, Shambles, York  YO1 7LD
    YorkMix Radio
    General enquiries 01904 375 029
    Studio/competitions 01904 375 030
    Email YorkMix Radio »
    Selby Superbowl, Bawtry Road, Selby  YO8 8NA
    YorkMix is a trading name of YorkMix Media Ltd
    Registered in England
    Company number: 07814727
    VAT number: 154 0364 34
    © York Sound Ltd 2021

    Copyright © 2021 YorkMix Media Ltd

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
    Cookie settingsACCEPT
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled

    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

    Non-necessary

    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

    SAVE & ACCEPT