City of York Council supports body confidence campaign

6 Dec 2012 @ 10.33 am
| News

Issued by City of York Council

City of York council is responding to a call from a group of teenagers to support their campaign to promote positive body confidence in York.

Molly Horner, a pupil at Joseph Rowntree School, wrote to Cllr James Alexander, Labour Leader of City of York Council to ask for his support in a new campaign to inspire body confidence in teenagers in York that they are running as part of a school project.

The campaign will see pupils Molly Horner, Lucy Freer, Megan Guest and Alison Coates challenging popular retailers in York to replace images of airbrushed models with untouched pictures of customers within their stores for a week in January.

Cllr James Alexander, said: “”It’’s fantastic to see young people in York trying to make a difference and I’m proud to be supporting this great campaign. I will be writing to local retailers urging them to take part.””

Kersten England, City of York Council Chief Executive, said: ““This shows great initiative from the group of students involved. As the mother of two teenage girls I have seen first hand the pressure on young women to have the ‘perfect body. City of York Council fully supports positive body role models for young women in York and will be backing this campaign.””

Molly Horner, a member of the group running the campaign, said: “This is a nationwide issue effecting young people all around the country, but we want to tackle it in York to make us one of the leading cities in promoting body confidence.

“A positive body image needs to be portrayed in the media through advertising as healthy and achievable to young girls and we think that York is a good place to start promoting this image to teenagers.”

Any businesses that would like to get involved can email: [email protected]

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