It has been refreshing the citizens of York for years – and now Brew York is refreshing its own range.
The Walmgate-based brewery has announced the launch of three new beers, as well as revealing updated designs.
Its core beers – now named the Signature range – have this trio of new additions.
- Coney (keg and can) – ‘A modern hazy session IPA that doesn’t cut corners on quality and flavour.’
- Black Bess (keg) – ‘A creamy nitro stout, rooted in the north of England and in independent brewing.’
- Loris (keg and can) – ‘A juicy, hazy 0.5% pale for people who love craft beer and want less booze.’
The brewery has worked with long-standing creative partner, United By Design, to refresh its designs.
The Signature range includes four cask beers, five keg beers (four also in can), and two lagers (keg and can) and has been revamped “with the modern drinker in mind”.
A light and clean cream background presents key information clearly, including the brewery name, beer style, and key flavour descriptors to inform the consumer – both in the shop and at the bar.
Brew York is planning to release an impressive 87 beers next year, in addition to the Signature range.
By classifying them in ranges it enables cohesion across the releases to help drive targeted marketing, sales volumes, and brand awareness.
Coney replaces Haze of Thunder in the Signature range. Head brewer Tom Mahoney explained why: “Since we moved to our new production facility in 2020, we’ve been working hard on our pale beer portfolio.
“Coney is the result of three years of hard work to develop a new session pale, fit for modern times and for people who love the hoppiness and juiciness of an IPA and want something sessionable.”
The Loris pale ale “looks like beer and tastes like beer” say the team, despite its low alcohol level.
Brew York head of marketing Rachel Auty aid: “We’ve been working on this brand refresh throughout 2023, with a couple of small reveals along the way.
“We’re excited to now be able to share more of what we’ve been working on. As the market shifts and evolves, we observe the trends carefully and we strive to respond to them.”
She added: “Black Bess isn’t strictly new, but it’s tasting better than ever, and adding Loris to the range demonstrates our commitment to being part of the growing low and no category.
“Coney reflects where we are now as a brewery – we will be eight in April, and we are maturing as a business.
“We’re known for brewing some of the finest big stouts in the UK, and as we mature and continue to invest in our craft, we’re raising our game across all categories.
“Watch this space.”