York’s most famous sign just got a little… bigger.
It normally promotes the health-giving qualities of Bile Beans. But thanks to the clever addition of ‘Talk’ it has become the Bile Beans-talk – pointing the way to one of the city’s pantos.
This moment of marketing genius came via Nik Briggs, artistic director of York Stage and director of the York Stage pantomime, Jack And The Beanstalk.
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He said: “Mounting a panto in a pandemic was always going to be tricky, with lots of hurdles to overcome we’ve really had to think outside of the box.
“I was waiting at the traffic lights on Lord Mayor’s Walk a few weeks ago and chuckled to myself that we’d chosen to do Jack and the Beanstalk at a relatively unknown venue just down from a large sign that said Beans in big letters!
“It is such a large landmark that we knew we had to bring it into play someway.”
Obviously they didn’t want to touch or tamper with the famous sign. So Nik got in touch with printing specialists Press Green, which is based in a neighbouring property, and CSL Scaffolding Ltd.
“We put our heads together and came up with the plan to do a little pop up extension!
“York Stage have worked for a long time with Press Green but this is a new partnership with CSL who are already making their mark on the city having done some brilliant work up at Allerton Castle and more locally have been giving back to the community through supporting soup kitchens across the city.
We hope people see the sign and gives them a reason to smile, its tongue in cheek and hopefully shows that there are still somethings going on in and around York!”