A film crew from the Telegraph Media Group is using a small unmanned aerial vehicle – better known as a drone – complete with video camera to show off York attractions from a new angle.
Under Civil Aviation Authority rules the drone is allowed up to a maximum of 400ft, or 120 metres.
Worked by a two-man crew it can be sent into confined spaces, and with its quiet electric motor, it flies with zero emissions.
Four ninety second videos will be created from the filming, which will be aired on a new online hub on the Daily Telegraph website.
They will also be found on the Visit York site and on social media.
“This is a first for York and Yorkshire and we’re excited to see the finished results,” said Michelle Brown, marketing manager at Visit York.
“Our new partnership with the Telegraph and this new film footage will enable us to reach millions of potential visitors through all of our online and digital channels.”
What’s being filmed
The drone will fly and film above York Minster on Monday (November 10), as well as over the City Walls and Museum Gardens. It will also fly over Castle Howard in the Howardian Hills Area of Outstanding Natural Beauty.
The filming is part of Visit York’s First Time marketing campaign, which is funded through the Regional Growth Fund, supported by Visit England and East Coast.
Its aim is to inspire British residents to choose York for their holiday, in particular attracting the attention of people who’ve never considered a trip to York before.
The campaign will also target travellers from Scotland right through to London through a brand new large format poster campaign at train stations along the East Coast Trains route.
Kate McMullen, head of Visit York said: “Our aim with this campaign is to excite people to visit who have never before considered York and Yorkshire as an option.
“This is an amazing opportunity to do something innovative and new by showcasing York from the sky.”
The films will be available to view from December.