Anyone heading for night out at the new place in town will be left in no doubt as to which part of the world they’re in.
The name’s a bit of a giveaway for a start: the Yorkshire bar and grill (it’s all lower case apart from the county name apparently).
But the commitment to God’s own county goes deeper than that.
Much of the grub served up by the bar and grill, found at Monkbar Hotel, has a strong Yorkshire flavour.
So there’s East Coast fish and chips (£11.95), treacle cured fillet of Yorkshire Dales beef (£23.95) and fillet of Pickering trout (£16.95) on the menu.
And what better way to wash it down than with proper Yorkshire beer?
Graham Usher, the Yorkshire bar and grill general manager, says that there will be three cask ales served in the bar all brewed from within a few miles’ radius.
These will include beer from the likes of York, Ainsty and Rudgate Breweries, at £3.75 a pint.
If you’re more of a stout man, there’s no sign of Guinness. Instead it’s Gathering Storm from Leeds Brewery. And the brewery’s Leodis lager is served too: both cost £4.20 a pint.
And among the spirits is Masons Dry Yorkshire Gin.
More than 70 guests from York’s business, hospitality and retail sectors got the opportunity to eat and drink Yorkshire at the official opening of The Yorkshire bar and grill.
Attendees at the invitation-only event had the opportunity to sample some bite-sized portions from the Yorkshire-themed menu.
Graham said this was a great chance to introduce people to what was new:
The venue also offers free wi-fi.