There are few things in life that are more English than Marks & Spencer.
But one of them is the toasted teacake.
So there was consternation among loyal M&S café goers when the decision was taken to remove the treat from its all-day menu.
So much so that letters were even published in newspapers. In one heart-rending missive, Marion Hansford from Newport Pagnell complained: “Last week, when I asked for a toasted teacake, I was told that toasted teacakes are now a breakfast item and not served after 11am.
“Words fail me.”
This was tweeted out by BBC Radio 3 presenter Petroc Trelawny, causing ripples of mild dismay across one corner of the Twittersphere.
Then up stepped Phil Pinder. As founder of the York High Street Forum, Phil is a redoubtable campaigner for all things that are right about retail.
So he took the teacake travesty to the top – Stuart Machin, chief executive of Marks & Sparks.
Here’s Phil’s entreaty:
And here’s the M&S boss’s reply to Phil:
Done. Toasted tea cakes will be back on the all day menu. S.— Stuart Machin (@MachinStuart1) December 8, 2022
Phil told YorkMix: “When I saw this letter I thought the best thing to do would be to send to Stuart Machin, who since becoming the boss at M&S has really engaged with customers and has made simple changes improving the store.
“Really great to see Twitter used for good, and well done Stuart!”
We should toast this tremendous news with… toasted teacakes all round!