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ASFF Masterclass – Redefining Branding: AR and New Technology
Wed Nov 4 @ 10.30 am
Augmented Reality is increasingly influencing the world around us. The impact is clear in branding and advertising. Alex Lambert is an award-winning VR and AR practitioner, having worked with brands such as Nike, Google, Samsung and Adidas. Considering the future of VR, AR and experiential technologies, Lambert discusses the how brands are seeking out new ways to reach audiences, exploring the low carbon footprint of both AR and experiential workflows.