City Screen refurbishment: colours and branding revealed

20 May 2013 @ 8.49 am
| Business

Revealed: the colours and branding of City Screen's new lookThis is the new branding for York’s City Screen cinema, as its Riverside Bar closes in the first phase of a major refurbishment.

New fonts and corporate colours have been chosen to reflect the heritage of the old Yorkshire Herald building which City Screen occupies – its warm yellow stone, and the grey steel of the building’s regeneration in 2000.

Parent company Picturehouse Cinemas is investing £300,000 in City Screen, as part of a major renovation of the three auditoria, the Riverside Café-Bar, toilets, kitchen, and the cinema foyer and kiosk.

General Manager of City Screen, Tony Clarke, said: “As of today, the bar will close, but the cinema remains open until after the Royal Opera House Ballet on May 27.

“Work then starts in earnest, including an additional overhaul of heating systems, lighting, toilets, and kitchen equipment. Customers can expect a new menu in the Riverside, showing our commitment to local produce and suppliers when we re-open.”

During the closure, City Screen is making plans for special screenings of Shane Meadows’ film The Stone Roses: Made of Stone with a satellite Q&A on May 30, the National Theatre Live screening of The Audience on June 13, and the Pompeii Exhibition Live from The British Museum on 18 June.

City Screen marketing manager Dave Taylor said: “We’ve already opened a second auditorium for The Stone Roses, while both the NT Live and Pompeii shows have sold out. There will be ‘encore’ screenings of these later in June.”