Here’s some news that’s well worth cracking open a beer for.
Brew York has won deals that will see its superlative beers stocked in a couple of the biggest supermarket chains.
The indie brewer, with an HQ on Walmgate and brewery unit in Osbaldwick, has just signed a new contract with Waitrose
Two Brew York beers will now appear on the shelves at 267 Waitrose stores – 90% of its UK outlets. They are
- Tonkoko, a silky-smooth milk stout made with Tonka beans, hand-toasted coconut, Madagascan vanilla and Belgian sourced cacao nibs; and
- Juice Forsyth, a tropical fruit IPA. Both beers are best sellers from the six-year-old brewery.
Both beers are best sellers from the six-year-old brewery.
This deal follows one with Tesco. Fifty of its stores across Yorkshire are also set to stock Juice Forsyth and an alcohol free Gweilo collaboration beer, Lo Rider, from October.
This sees the first Brew York beers in Tesco after a four-year hiatus.
These new contracts further build on previous supermarket successes. In May 238 Sainsburys stores started to stock Tonkoko in the first ever permanent listings with the brand for Brew York.
Deals were already in place with both Morrisons and ASDA.
Whirlwind few years
Brew York was founded in 2016, starting out at Walmgate in York.
In 2021 a significant expansion move resulted in the commencement of brewing at a new £2million state-of-the-art production facility at Handley Park in Osbaldwick – a ten-minute drive from the original site at Walmgate.
Looking ahead, the vision for Brew York plans to expand both its range of beers and its reach – targeting both UK supermarkets and international exports.
Co-founder and managing director Wayne Smith said: “It’s a great feeling, seeing our beers – beers we are incredibly proud of sitting on the shelves of these major supermarkets. It’s been a whirlwind six-and-a-half years since we began.
“We continue to learn and evolve all the time as we aim to keep innovating, and ultimately, we want to try and get the tastiest, freshest possible beer into as many hands as possible.
“These recent new deals are a huge step forward in doing that, and we’ll continue to develop across all other areas of the business as we work to further build our retail listings and export contracts.”