To promote stores’ spring/ summer 2014 accessory collections, the York Designer Outlet is launching a Colour Me Happy campaign this weekend (April 5).
The campaign aims to give the expected 1.5 million shoppers an insight into the new collection through a variety of activities and events.
On Saturday (April 5) colour pop fashion shows take place on the hour at various locations around the centre, showcasing colourful accessories from top brands including Ted Baker and LK Bennett.
A kaleidoscopic wall will be created at the centre from April 12. Ten metres long and shaped like a pentagon, the wall will be covered in original hand drawn cartoons drawn by artist Scott Walker.
Shoppers will be encouraged to add their own contributions to the wall.
York College design students will lend a hand by creating illustrations to be exhibited throughout the McArthurGlen mall near Naburn, York.
Offers during the campaign include specially designed products for Colour Me Happy such as a variety of Kurt Geiger sandals (£59), ASICS trainers (£70-87) and an Osprey London silk wrap scarf (£19).
York outlet manager Mike Thomas says that he “chose spring to launch this particular campaign given that this is the time when shoppers look to accessories as the smart and easy way to add a new, seasonal twist to their wardrobe”.